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Those who did, the FTC said, weren't told that the subscriptions would auto-renew until canceled.
The operators were accused of making misrepresentations to consumers and violating the Restore Online Shoppers' Confidence Act by not disclosing the terms of the subscriptions or allowing an easy way to stop the charges.
It turns out that of the dating sites using fake profiles, Ashley Madison is a big culprit.
For example, 10% of dating profiles are fake, and over million is lost every year from cons, according to the FBI, which receives thousands of romance scam complaints annually.
While these are some overwhelming statistics, there are steps you can take to ensure you or someone you know won’t be taken advantage of.
The company running the sites was also accused of sending messages from the phony profiles to make new users think someone was interested in them.
It's the FTC first enforcement action against an online dating service and highlights the tricks employed to lure in customers.
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Under the settlement, in addition to the restitution, the site owners agreed to no longer use phony profiles without disclosing the practice and to be up-front regarding billing and cancellation policies.